Media ecology, before dealing with the readings and the lecture materials, in my mind, this is probably going to be a term referring media as a cycle, like how do different things like culture, technologies and media link together. This is such a massive term as the media is constantly changing and it is hardly for us to trace back which cause which or which one is the outcome of the other. Although I am overwhelmed by the information and perspectives on media ecology I got in the reading, I am glad that I am on the same track with a more recent interpretation, the European way, in which is the investigation of media systems as complex dynamic systems. (Wikipedia)

However, I have to confess that I am very much confused on the significant difference between the Northern American interpretation and the European one. Obviously the term ecology brings us the notion of environment and also I could not agree on Neil Postman that media ecology is the study of media as environments. Even on the youtube video I found on media ecology did not provide me the answer.

“With the media ecology perspective, rather than trying to get what is the message that is sent by the medium, you try to understand the larger social, even the side effects of a unit medium in terms of what kind of scale and scope change in pace does it bring into the culture.”

Lucky enough in the require readings, there is a more practical example on media ecology, the modern journalism! Finally it comes to something I am familiar as a journalism student and this example definitely helps a lot. According to Milissa Deitaz (2010), “A media ecosystem is a phenomenon in which journalism is a joint project between journalists, non-journalists, accidental journalists, bloggers, politicians, celebrities, and the general public.” Yes, this means we can never tell that things happened in media is a clear cause to others but a complex and dynamic system. This is so true as we really cannot tell is the culture determine our technology or the other way around. For me, it is purely what perspectives you take on the system. As a media student, I believe it is vital for us to look as much perspectives as possible so that we can make our own judgment.

Maybe we can tell in the ancient time, the alphabetic culture that Levinson (1997) has raised as it is less complicated by the time. But for now, we are just overwhelmed by the number of media platforms.

Deitz, Milissa (2010) ‘The New Media Ecology’, On Line Opinion: Australia’s e-journal of social and political debate

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Levinson, Paul (1997) ‘The First Digital Medium’ in Soft Edge; a natural history and future of the information revolution London: Routledge:11-20

Wikipedia, ‘Media Ecology’

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